Mar
10,
2021
News Release
No oven required! Pillsbury is in the cookie aisle for the first time ever with New Soft Baked Cookies
Fans of Pillsbury can now enjoy ready-to-eat soft baked cookies from the iconic brand.
MINNEAPOLIS, Minnesota - Pillsbury is taking up residence in the cookie aisle for the first time ever – and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package as soon as you get them home (or even in the car if you just can’t wait).
Pillsbury makes each delicious cookie using a blend of real butter and shortening for the perfect soft texture. They come in four homemade inspired flavors that we know our fans will love, including:
- Chocolate Chip: A familiar, fan-favorite made with real chocolate chips
- Confetti: Everything you love about a birthday cake, but in a cookie
- Sugar with Drizzled Icing: A classic flavor topped with icing
- Peanut Butter with Chocolatey Drizzle: The perfect combination of real peanut butter and chocolatey goodness
“Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now,” said Jeff Caswell, president of General Mills Snacks Division. “While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred. We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”
Pillsbury Soft Baked Cookies will be available in Walmart stores this March (fans can preorder on Walmart.com starting March 10) and at other retailers nationwide starting in April. Each package of Soft Baked Cookies includes 18 snackable-sized cookies at a SRP of $3.69.
For more information about Pillsbury, visit Pillsbury.com.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
Media
General Mills Corporate Communications
Mike Siemienas
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Media.line@genmills.com
Samantha Klein
Golin
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